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PR & Community

PR Strategies for Community-Based Businesses

PR isn't just for national brands — here's how community-based businesses earn real media trust.

SocialEcho Team5 min read
In this article
  1. PR starts with a clear story
  2. Local relationships matter more than press releases

PR starts with a clear story

Before pitching media, a business needs a clear, honest story about why it matters to the community it serves.

Local relationships matter more than press releases

Community partnerships and relationships with local outlets often earn more durable trust than a single press release.

Trust is earned in the community first, and covered by the media second.

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